What is a typical day like for a Bayfields Clinical Development Manager?

As a CDM I usually do 2 practice visits per day. I go in and coach the optoms on L&D or projects they have started.

The projects are mainly development projects, for example with one optom we have put together a plan on how to train contact lense A&R to the front of house team. We put a plan together for training it out, so I was coaching the optom on how to do that.

Other times I will sit in on an eye examination and observe.
I provide in house training – such as soft multifocal lenses (delivering training on how they work, different types and fitting). We will do a role play of fitting then put in to practice. This has had great success as some optoms were finding it quite hard but we did some role play and the fitting has definitely improved. So we’re delivering the best solutions for unique lifestyles at an expert level.

The other side of the role is monitoring performance. I use the dashboard and figures to see where I  can provide support and highlight potential – take lessons from what is great and where the optom may be slipping we look at how they can apply focus on that to improve it. We dissect the Eye Examination and see which bit can be improved upon.

How is Bayfields different to other employers?


Bayfields are about excellence in eye care. We demand a high quality in our Eye Examination’s, I push them hard because that is what we want to deliver.

We have high values centered around clients.
It’s an exciting company to be part of – developing, keeping up with new technology, the forefront of optometry for an independent.

A Bayfields Optometrist

What do you think about career progression routes at Bayfields?

We’re expanding – so more responsibility and more roles that are created as we expand. There is very much the chance for opportunities.
From an optom perspective, there is more scope to step out of optom room, to bring out the best in people.


What is your favourite thing to do in your job role?

When I see Optoms come out of the other side – when they’ve achieved their own goal. It makes me proud of them, when they’ve developed.