Client Communications Manager

Esholt (Central) Permanent
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Contact / Call Centre Manager

Esholt, West Yorkshire, BD17 7RH

Salary up to £45k per annum (5 days / 40 hours per week Monday to Friday 9am – 5:30pm)

Bayfields Opticians & Audiologists have an exciting opportunity for a Contact / Call Centre Manager to lead our central appointment bookings team at our Head Office in Esholt (BD17 7RH). This is a pivotal role focused optimising appointment bookings, driving client engagement, and delivering an exceptional experience to clients.

What You’ll Be Doing

As our Contact / Call Centre Manager, you will:

  • Lead and coach a high-performing team to meet KPIs through regular performance reviews and data dashboards.
  • Use real-time and historical data to forecast demand, identify booking gaps, and implement targeted campaigns to fill diaries.
  • Continuously improve recall and reminder processes using A/B testing and performance metrics.
  • Collaborate with Marketing to align messaging and campaigns with brand and business goals.
  • Support newly acquired practices by integrating them into Bayfields’ communications and booking processes.

What We’re Looking For

  • Proven experience in a call centre manager role
  • Ability to translate data into actionable insights
  • Excellent leadership, coaching, and mentoring skills
  • Experience with A/B testing and performance analysis
  • Proficiency in Excel, Word, and CRM administration (preferred)
  • A strategic thinker with a client-centric mindset

Key Performance Indicators

  • Call volume and appointment booking rates
  • Recall and reactivation success rates
  • Client retention and rebooking rates
  • Team performance improvement over time

Why Join Us?

We’re proud to be an independent national business that values local relationships and personal choice. We offer:

  • 5 weeks’ holiday (plus bank holidays)
  • An extra day off for your birthday
  • Company pension scheme
  • Cycle to work scheme
  • Simply Health membership
  • Staff discounts (including a £350 annual voucher for glasses or sunglasses)
  • Friends and family discounts on eye and hearing care

We are unable to accept previous applications.

Ready to lead a team that’s passionate about delivering obsessively great service? Apply now and help us shape the future of client communications at Bayfields Opticians & Audiologists.