BAYFIELDS CHESTER 0904

Our Brands

Your favourite brands. Your new favourite looks.

If you’ve got a taste for exceptional quality eye care, you probably want the glasses to match.

You will find the top designers and something to suit every taste and pocket in our glasses and sunglasses collection. To find our more about your favourite brands see below. Each of our practices stock different ranges, to find out more contact your local Bayfields.

FAF Campaign Image

Born in Paris, FACE A FACE was founded in 1995 on the boldness of modern art, mastery of colours and architecture inspired expressions. FACE A FACE exudes audacity, the exquisite and daring. Each collection has its unique character, style and emotion like the individuals who wear it.

Carolina Herrera Campaign Image

Sophisticated and stylish, Carolina Herrera is a luxury brand appreciated by a demanding, curious and fashion-forward international clientele. Carolina Herrera celebrates those who have a strong identity and sense of style. The brand has built its success on distinctive designs that celebrate each wearers individuality.

Boss Campaign Image

BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look - business casual or athleisure. BOSS empowers individuals to navigate their lives with confidence. The BOSS customer recognises that success is a combination of hard work, ambition, and a touch of refined style.

CLAUDIEG WEB 32433 NO LOGO@600X600

Founded in New York in 1993, Kate Spade is a brand that is strongly rooted in optimistic femininity, joy, and style. Kate Spade caters to a diverse clientele of accomplished women who embrace a life filled with purpose and enthusiasm.

Prodesign Campaign Image

ProDesign is high-quality eyewear founded and still proudly created in Denmark since 1973. With an experienced and authentic approach that is deeply rooted in our Danish design tradition, all frames are created to stand out. Characterised by their clean lines, minimalistic style, intelligent designs, timeless details, and impeccable quality.

WOOW Campaign Image

WOOW was created by the French design team in 2012 and combines the sense of Paris fashion with a spark of fun and colour. Characterised by bright colours and a wide variety of shapes and materials, WOOW encompasses excellent quality and at the same time reminds us not to take life too seriously.

Arhlo Campaign Image

Born from a desire to create ultra-desirable glasses with inclusive sizing, fair prices and a positive social impact, ARHLO delivers statement colours and patterns alongside neutral tones to form a cohesive, fashion-forward collection. Inspired by bold optical shapes and exacting craftsmanship through the ages, ARHLO’s styling directive blurs the lines between on duty and off duty while balancing the most coveted looks of each decade. 

Basebox Campaign Image

Loaded with attitude in a wearable way, Basebox is eyewear for the fashion-fearless, breathing fresh life into the hottest trends and creating a pure slice of high-fashion direct from the runways. Saturated colours, cutting-edge materials and modern retro styling fuse to create bold but wearable statements.

COCOA MINT SUN Campaign Image

The embodiment of chic, unique style that channels the latest trends, Cocoa Mint Sunwear focuses on feminine, runway-ready designs. Oversized shapes pair with vibrant colour-pops and intelligent colour pairings, with premium acetate and metal models showcasing stylish accents and designer details.

COCOA MINT Campaign Image

Infused with chic sophistication, Cocoa Mint's award-winning optical collections are feminine and effortlessly wearable. Blending delicate tones with subtle pops of colour and inspiration direct from the runways, the collection is renowned its ‘relaxed glamour’ ethos; a go-to for wow-factor with ease.

JENSEN Campaign Image (1)

Combining innovation and sophistication, Jensen eyewear merges Great British Design with European quality to advance men's eyewear in style and fashion. The exclusive Jensen Black capsule collection features high-concept design and cutting-edge materials, offering the ultimate blend of form and functionality.

Land Rover Campaign Image (1)

For decades, Land Rover has been synonymous with capability and adventure. Land Rover Eyewear, driven by the same principles, combines high-style aesthetics, technical innovation, and superior quality. Designed for style-conscious men, the collection reflects the trusted capabilities celebrated by Land Rover.

LOUIS MARCEL Campaign Image

Timeless and elegant, Louis Marcel offers contemporary-classic design. Frames are soft, feminine and uniquely created to subtly complement the lens wearer in colour, shape and comfort. Centred around eternal beauty, exquisite Italian acetates, crystals and superior enamel accents lift this collection to new heights.

ROCK STAR Campaign Image

Filled with energy, Rock Star delivers the latest mini-celeb looks for 4-15 year olds, while inspiring individual style and self-confidence. The collection taps into the very latest eyewear trends, using fun pattern designs and bright, bold colour fusions.

Emporio Armani Campaign Images (1)

Emporio Armani is a cool, fresh interpretation of the Armani world that revisits the Maison's DNA with a trendier and more easy-chic design paired with contemporary lines and materials. The collections have a strong, dynamic character. A “container” brand that offers a wide choice of styles to express unique and trendy personalities.

DG4467B Campaign Image (1)

Founded in 1875, Milan. Dolce & Gabbana eyewear stands out for their unmistakable style, where attention to details and the quality of materials are combined with made in Italy creativity.

Oakley Campaign Image 2

As pioneers of sport performance optics, Oakley® ignites and empowers the quest for personal progression and individual expression. Rooted in more that 45 years of design and innovation history with products world-class and everyday athletes around the globe depend on, Oakley eyewear is built to perform for sport and life.

Michael Kors Campaign Image 3 (1)

Michael Kors is an American brand founded in 1981 by the eponymous award winning luxury accessory and ready-to-wear designer. Michael Kors is a key global player for aspirational consumers, with glamorous yet functional looks at affordable prices. Michael Kors' mission is to be the most desirable contemporary American fashion brand.

Persol Campaign Image 1 (1)

Persol is the symbol of an extraordinary Italian story which began in Turin in 1917, when the optician and photographer Giuseppe Ratti invented Protectors, state of the art glasses designed to provide the ultimate in comfort, protection and vision for aviators and sports drivers. Persol roots are still grounded in unmatched craftsmanship. And even today, every frame is made in Italy, Lauriano.

Ralph Lauren Eyewear Campaign Image 1 (1)

Fresh and romantic, Ralph eyeglasses and sunglasses embody a timeless heritage and element of storytelling that are synonymous with the history of the brand. With a style story that has been carefully written over the last decades, the eyewear captures the vibrant spirit of Ralph Lauren for women - offering feminine and fashionable eyewear.

Oliver People Campaign Image 3 (1)

Oliver Peoples was founded in 1987 in the heart of West Hollywood. A vintage aesthetic along with the unique culture of Los Angeles, with elements of fashion, film, art and music, continues to inspire the products and vibe of the brand. Oliver Peoples eyewear is hand-crafted from the finest quality materials, with a focus on exclusive product details and superior lens technology.

Polo Ralph Campaign Image (1)

Representing Ralph Lauren's iconic heritage as a globally recognised designer, Polo Ralph Lauren celebrates a signature vision of a classic, spirited American style for men and women. Timeless and authentic, Polo Ralph Lauren is the enduring symbol of modern-day American style: easy, energetic, young and cool.

Prada Campaign Image 2 (1)

Established in 1913 Milan, Prada is synonymous with a style that has often anticipated and dictated aesthetic trends. Innovative spirit, curiosity, and strong artisan traditions are the brand's pillars that fill the entire manufacturing process, from creation to the shop floor.

Ray Ban Campaign Image 1

Ray-Ban is more than a brand. It’s a culture, an attitude, a feeling. Ray-Ban inspires the inspired, giving people around the world the courage to set free their most authentic selves and truly live in the moment.

Swarovski Campaign Image 1 (1)

Swarovski is the master of light, creating sparkling pieces that take centre stage. The brand offers crystal-embellished eyewear at a more affordable price than luxury, producing high-quality products with unique designs and exceptional craftsmanship.

Tiffany & Co Campaign Image 2 (1)

Founded in New York City in 1837, Tiffany&Co is one of the worlds premier jewellers and America's luxury house of design. An iconic brand with a rich heritage full of stories, Tiffany has defined style with is visionary artistry, innovative craftship and imaginative wit. Tiffany eyewear styles combine jewellery and home & accessories and contemporary shapes.

Flexon SS24 Campaign Social Croppings H6074 Workshop 1080X1080nl

In 1961, when NASA set out to explore the reaches beyond our world, they needed a material that would
hold up to the demands of the unknown. Because equipment breaking down in space wasn’t an option,
and everyday heroes breaking down under the pressures of daily life is also not an option, Flexon was born.
Using the same the same alloy NASA used for missile heat shields, our memory metal eyewear has been
engineered to be flexed, bent, or twisted and return to their original shape.

Longchamp Campaign Image 13

Introducing a women’s category where leather goods, fashion accessories and ready-to-wear collections are 
designed to enhance femininity and accentuate both elegance and simplicity.  The optimistic and independent Longchamp woman embodies the luxury Parisian Maison’s values of energy and authenticity.

Paulsmith SS24 Social Croppings PS24606 PS24607 Couple 1080X1080 Nologo

Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, timeless pieces. By featuring the highest quality materials, colour is central to the collections and is expressed through tinted acetates and lenses based on the Paul Smith’s Artist Stripe. Frames take their names from famous London streets.

Tom Ford Campaign Image

The Tom Ford brand stands for sophistication and luxury. The brand brings innovation through refined materials and techniques, without targeting a specific age, but focusing on everyone who wants to look elegant, with a provocative note. 

Guess Campaign Image

The eyewear collection incudes a full range of sunglasses and optical frames that embody the core values of the Guess brand, and offer a wide range of timeless, stylish designs. Classic Guess shapes are updated with a modern twist using daring colour combinations, sparkling glitters, exotic animal prints and reflective mirrored shades for head turning styles. 

Christian Lacroix Campaign Image 2 (1)

Christian Lacroix exudes luxury, originality, and refinement. All the acetates in the Christian Lacroix collections are created only for the brand. This is bespoke design in its purest form. Signature prints and patterns can be found and are luxuriously finished with the house’s signature baroque monogram. 

Hacket London Campaign Image 2

Hackett eyewear collection encompasses vintage inspired eyewear fashion of the past together with a constant focus on the latest materials and construction that combine Hackett’s expertise in bespoke tailoring signature touches. Hackett eyewear is handcrafted from the finest acetates and is meticulously tailored for fit. The collections fully embrace the classic aesthetic.  

Hackett Saville Row Campaign Image 1

Hackett eyewear collection encompasses vintage inspired eyewear fashion of the past together with a constant focus on the latest materials and construction that combine Hackett’s expertise in bespoke tailoring signature touches. Hackett eyewear is handcrafted from the finest acetates and is meticulously tailored for fit. The collections fully embrace the classic aesthetic.  

Joules Campaign Image 1

Joules makes modern classics with a tasteful twist. And believe in timelessness over trends. The brand is inspired by the countryside, coasts and towns where they love to spend time. Joules believes in dressing well for the weekend, every weekend. Unique-prints, preppy shapes and modern details appear throughout the collections.  

Scotch & Soda Campaign Image 6

Scotch & Soda celebrates the free spirit of Amsterdam, its home city, whilst taking on a global view on the world. They strive to bring joy through their products, no matter the circumstances and the eyewear collection is no exception to this, designed for anyone who champions individuality and authenticity. 

Ted Baker Campaign Image 6

Ted’s eye for detail remains as true to its roots in their eyewear collections. Quirky distinctive styling meets handcrafted quality creating unparalleled, individual eyewear. With unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as it is upbeat and vibrant... just like the brand itself.

United Colours Of Benetton Campaign Image 9

Benetton’s eyewear offers classic and trendy eye shapes, infused in a range of rainbow hues. Bright colour pops and pastel frames are up to the minute but never over the top. Cool and happy, these are colourful, mixable looks with their own personal identity.

Stepper Campaign Image

STEPPER EYEWEAR creates frames to meet an individual’s fitting requirements for optimal vision correction. Achieved by producing outstanding frames via a close relationship with opticians for over fifty years. Optical expertise, materials innovation, design flair, and a belief in creating better eyewear, benefits spectacle wearers across the world.

Silhouette Campaign Image (1)

Silhouette Group is committed to offering innovative designs for expressing your personality. Our family run business focusses on the highest levels of precision, exceptional quality and exquisite craftsmanship. Silhouette is the global leader in rimless premium eyewear, also making a unique impact on the full-rim eyewear market in recent years.

Zips Campaign Image New

Affordable eyewear for all the family, Zips offers the all-round eyewear solution. Developed for frame wearers looking for individual styling, this collection appeals for it unparalleled value, quality materials and contemporary styling. 

Allsaints Couple's Optical

AllSaints is a brand for the people, making responsible choices and beautifully crafted timeless designs that can be worn decade after decade. Each eyewear style incorporates AllSaints DNA signatures such as hexagon bolt shaped studs on the temples and hinges book-ending the AllSaints name. 

Land Rover Sun Campaign Image

For decades, Land Rover has embodied capability and adventure. Land Rover Eyewear follows the same principles, blending high-style aesthetics, technical innovation, and superior quality. The sunglasses offer maximum comfort with 100% UVA, UVB, UVC protection and 99.99% polarised efficiency.