Marketing Campaign Manager
Location: Esholt BD17 7RH (hybrid working - 3 days office & 2 days home based)
Competitive Salary
At Bayfields Opticians and Audiologists, we’re passionate about delivering outstanding eye and hearing care. We’re looking for a skilled and strategic Marketing Campaign Manager to plan, manage, and execute impactful marketing campaigns that drive appointments, build client relationships, and support our growing network of practices.
Your Mission:
To coordinate and deliver effective marketing campaigns that generate eye and hearing care appointments, communicate our brand message, and drive demand. This role is key to ensuring the successful delivery of campaign strategy, creative execution, and performance analysis.
Key Responsibilities:
- Develop and manage the annual campaign calendar
- Lead campaign implementation from brief to delivery
- Oversee creative development with agencies and suppliers
- Conduct post-campaign analysis to inform future activity
- Build strong relationships with practice teams and key internal stakeholders
- Drive buy-in to campaigns and increase marketing performance
- Manage external agencies to ensure quality output and value
- Set and monitor marketing campaign budgets
- Process POs and invoices in line with budget procedures
- Produce monthly reports for senior leadership and board updates
Key Skills & Competencies:
- Excellent communication & relationship-building skills
- Strong campaign planning & delivery experience
- Budget and time management expertise
- Detail-oriented with strong problem-solving skills
- Able to prioritise and work independently
What’s in it for you?
- Competitive salary
- 5 weeks’ holiday, plus bank holidays.
- An additional day’s holiday for your birthday each year.
- Company pension scheme.
- Cycle to work scheme.
- Simply Health Medical Healthcare.
- Staff discounts (including an annual £350 voucher to spend on a pair of glasses or sunglasses after your probation).
- Friends and family discounts (eye-tests; glasses; sunglasses & hearing tests).
If this sounds like your next career move, we’d love to hear from you!
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